Brand Design/Strategy
Flier
During my Masters program at ArtCenter, I was tasked to work with a small team to build a new brand within the sector of renewable energy.
After competitive analysis and audits, we discovered a white space within for wind energy.
Enter Flier: A transformative brand that changes the way we look at wind parks. We developed a full brand architecture and visual identity system with mockups and brand video.
Qobuz
Another ArtCenter MDes Studio Project: A full rebrand for Qobuz, the hi-res music streaming platform. Repositioning the brand from audiophile niche to cultural destination, built around the idea that music is how we learn about the world.