Brand Design & Strategy
Qobuz
During my Masters program at ArtCenter, I was tasked to create full rebrand for Qobuz, the hi-res music streaming platform. Repositioning the brand from audiophile niche to cultural destination, built around the idea that music is how we learn about the world.
Flier
During my Masters program at ArtCenter, I was tasked to work with a small team to build a new brand within the sector of renewable energy.
After competitive analysis and audits, we discovered a white space within for wind energy.
Enter Flier: A transformative brand that changes the way we look at wind parks. We developed a full brand architecture and visual identity system with mockups and brand video.
The Strategy
