Strategy Design

Infographic: Design Research and Strategy

For our Design and Research & Strategy final at ArtCenter, we had to take our initial object from Midterm (in my case it was an Alf puppet) and transform the item for an all new target. This was to include an initial typological research and target audience. Then, through trend research and analysis find a new product for a randomly generated new audience. This product must have its own white space, but also contain a tangible through-line of customer needs tracing back to the original object.

A midterm assignment for my Mdes program at ArtCenter. We had to make an infographic for a found object with an competitive analysis showcasing as much distinguishing criteria as possible. 

Brand Design: Flier

For an ArtCenter project I was tasked to work with a small team to create a new brand within the sector of renewable energy.

After competitive analysis, we discovered a white space within for wind energy. Enter Flier: A transformative brand that changes the way we look at wind parks.